The price is right here.

Modern development tools — including AI-assisted workflows — have made it possible for a skilled engineer to build high-quality, unique websites dramatically faster than a traditional agency team. The $15k firm is using the same tools. They just have more people, more overhead, and more reasons to keep you paying. The difference is we pass the efficiency gains to you instead of pocketing them.

No. The site runs on its own after the build: hosting on Cloudflare Pages is free, and there are no plugins, database, or security patches to manage. You're capable of owning your own accounts, and a one-off change can be paid for when you need it. Groundwork Managed is for practices that want two things done for them: a steady stream of content in the dentist's own voice (one short phone video a week, which we edit and publish to Google and your site so you show up when patients near you search; followers and views don't matter), and every technical account handled, including the domain if you want. It's $200/month or $1,200/year. If you won't record, it isn't worth it.

You don't have to be one. The goal isn't to make you a TikTok star (unless that's what you want!). The goal is to give Google and AI assistants like ChatGPT real answers from you, so they have a reason to point nearby patients to your practice. Each week we text you four questions patients in your specialty are actually asking Google and AI, so what you say matches what they search. Pick one and answer it on your phone, the way you would in the chair: no trends, no daily posting. We edit it, you approve it, and it goes on your Google Business Profile, YouTube and your website, so your answer is there when someone nearby searches. Patients find you through those answers, not through followers.

Yes. The site runs on Cloudflare Pages (free), the code lives on GitHub (free), and you own everything.

After you pay $2,000, you get 30 days of included revisions. The clock starts when you send your first round of feedback, so you aren't burning days waiting on photos. After that window, if you're on Groundwork Managed, content updates are included. If you're self-hosting, you can hire any developer to make changes — the site is built with standard, well-documented technology. No proprietary systems.

The website build is a one-time payment. Groundwork Managed is optional: monthly is month-to-month, cancel anytime; yearly is billed once a year, and you can cancel it anytime too: we bill the months you used at the monthly rate and refund the rest. No contracts. No cancellation fees. No "90-day notice period." If you want to stop, just stop, and everything stays yours.

We build a preview before you commit. You see the finished work, click around, check it on your phone. If you like it, you pay $2,000. If you don't, you owe nothing. After you pay, the site can go live on your domain that day, and you get 30 days of included revisions. That's the deal.

Paid advertising, complex software integrations, patient portal development, and ongoing marketing strategy. We build the website and Google Business Profile foundation, not a full marketing department. Ongoing content is only part of Groundwork Managed, and it's built from what the dentist records: we don't write articles nobody at the practice said.